We call a website that creates real value every day in the form of new customers, for example, an online sales engine. Most websites, on the other hand, are passive digital brochures that create little value in comparison.
What Does My Business Need?
The most important question to ask before taking a business on the internet is: “What do I want my online presence to do for my business?”
Then you build a system that helps to fulfill the goal.
There are very few companies that only need digital brochures. But most companies need more customers, they have sales targets, and they need to reach out with support or information – there are many targets that can be reached with the right investment on the internet.
Sadly, many companies only have a passive digital brochure and are therefore missing out on great value.
Sales Engines helps, nourishes, guides and ultimately brings customers to you. Let us help you dominate your online domain.
What Is a Sales Engine?
Say you have a business that needs more sales opportunities so it can get more customers and increased sales.
To succeed, this company need an online sales engine which can deliver them new leads from the Internet.
How does such an engine function? Well, you have to build an online solution that helps potential customers with the reason they went online in the first place. What is the problem that bugs them? What is the pain?
Remember, the internet is where everyone goes when they have a problem. They are looking for a solution. No one goes online without having some kind of problem or pain (except when they are bored…)
Maybe your company has the solution they need, but to just slap it in their face is not a good idea.
To sell well, you need to build a relationship, you need to help first. When you have helped, you will naturally be of more interest and they will look closer on the other things you can do for them.
By being present on the internet with the right answers to the customer’s questions and proposed solutions to his problems and genuinely helping, it will also be natural for the customer to move on with your company when the time is right.
You have built trust. And for a service company, trust is mandatory in all sales.
This helps bring people into your online world.
Once they are in there, it must be easy to take the next step. Your company needs to be open on the internet 24/7 so interested people always can take the next step no matter what time of day it is.
Therefore, a sales engine contains opportunities to book a time for a meeting, download something important, calculate a price yourself, or other things that act as the next step towards becoming a customer.
In addition, one must maximize the chance that the customer does not miss out.
Perhaps the person in question also goes to competitors to read up, and may come to forget your company – to prevent that, we have to tempt him with a guide, report, checklist or other valuable information that he only gets by giving us his e-mail address in exchange.
We can then reach the person in question and continue to provide help, inspiration or other via e-mail to ensure that we are top of mind, ensure that you are the one who helps the most so that you are the one he wants to move on with when he is ready.
Want Increased Sales?
The more leads you have, the more you can sell. An Online Sales Engine may be exactly what you need to reach the next level in your service business.
How Does People Buy?
There is a lot of good research into how people buy. It is crucial to tailor an online investment around this psychology.
It’s always about people. Never about the technology.
It’s about feelings, not much else. Because in the end, it is the feelings we have that determine what we do.
At the moment one makes a decision, emotions are the driving force behind that decision. Afterward you may rationalize that decision using, logic, but that is something that happens afterward and not at the moment.
Many digital agencies and others who help companies with their online investment do not focus on this.
It’s a shame because in the end, it’s the person who holds the wallet.